Selected work
Six projects — from federal product design at Deloitte to things I built solo with AI.
Or read my Close Reads — unsolicited teardowns of brands I admire →
What I do
Six disciplines, one operator. The tools change, the standard doesn't.
Visual identities from the ground up — design systems and guidelines that hold across every touchpoint.
Campaign visuals, branded content, and web experiences that drive awareness and conversion.
Marketing assets, editorial layouts, and packaging — visuals that communicate clearly and last.
Coded prototypes, interactive experiences, and production front-end that ships the real thing.
AI to generate concepts, automate asset production, and design prompt-driven workflows.
Product storytelling and brand presence through 3D concepting and spatial design.
By the numbers
A decade of work, distilled into the numbers that mattered most.
Experience
Federal design leadership by day, my own studio by night — for over a decade.
Six years on federal accounts — defense, homeland security, public health. Led design for a Gen AI initiative; co-led a 350+ page Annual Financial Report and designed the winning cover; cut approval cycles 30%; built design tokens across 16+ teams.
13+ years running my own studio alongside full-time roles. Brand identity, campaign design, and creative direction across tech, lifestyle, and government. Current ventures: The Sexy Karat and Vibe Index (#35, Lovable SHIPPD).
Boosted website traffic by 29%, put major speakers in the spotlight, and ran multi-channel campaigns across the McDonough School of Business.
Led website management and multi-channel marketing campaigns, mentoring junior designers while maintaining brand consistency across the school.
// Tools & Skills
Figma
Photoshop
Illustrator
InDesign
HTML5
ZBrush
Substance Painter
Substance Stager
Firefly AI
Midjourney AI
Cursor IDE
Bolt.new
Lovable.dev
Notion AI
n8n
Supabase
MakeWhat they say
Words from managers and collaborators across Deloitte Digital. Hover a card for the full quote.
"Quierra's attention to detail, creative direction, and team-oriented attitude is what makes so many of us proud to work with her in such a complex environment."
"She accepts all requests, maintains strong client rapport, leads meetings, and delivers quality work — from the Townhall video to the Audit Strategy document."
"She translated complex requirements into intuitive design systems. Her early branding set the tone for a cohesive, polished product that resonated with end users."
"An absolute joy to work with. I can vouch for her creativity, stellar design skills, and meticulous attention to detail — a confident presenter to audiences at all levels."
"Her strong instincts for front-end experience helped advance our UI strategy and were well received by stakeholders — she jumped in midstream and understood fast."
"She brought a much-needed fresh visual perspective to an internal publication, got up to speed quickly, and contributed concepts that elevated the final product."
Good design gets
out of the way.
End-to-end, with AI in the loop.
Automation workflows, coded prototypes, custom integrations. Lovable, Claude Code, n8n, Cursor. I ship the working thing, not a static mockup.
Accessible by default.
Inclusive, accessible design is the foundation. Section 508 and WCAG from the first pixel — not an afterthought.