To raise the visibility of Georgetown McDonough I designed graphics for integrated marketing activities that reached McDonoughs global audience. I produced digital marketing materials, for events, special announcements, and research initiatives that were both visually appealing and brand appropriate. Used those materials to drive traffic to the website from Email, print, and social media marketing.
I helped Redesign the McDonough School of busiess website with the goal of creating a more manageable user experience. Worked primarily in Drupal 7 to produce web pages. Pages were designed to utilize Bootstrap 4. Designed and Built HTML emails for Campaign Monitor and Salesforce. Worked in Marketto to produce monthly newsletters.
I lead the consumer research portion of McDonoughs Website redesign by utilizing surveys interviews, and design thinking to uncover user needs and insights. We used this information to conceptualize a formula for all the new landing pages and content pages for McDonoughs website.
Quierra Wells is a very skilled designer, she has a knack of making great things out of nothing. When set to it, she get things done.
Quierra is an exemplary colleague. She is collaborative, diplomatic, innovative, and detail oriented. In her position she works with every department and program at the school and has learned to prioritize competing projects while adhering to strict deadlines.